Personal branding
7, febbraio 2010
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Posizione curiosa quella di Forrester
Credible reports – since confirmed – are coming into SageCircle that Forrester management has set a new policy that analysts with personally-branded research blogs must take the blog down or redirect readers to a Forrester-branded role-based blogs. An email was sent to Forrester public relations on February 5, 2010 requesting a statement.
e altrettanto curiose, ma intriganti, le analisi del CEO di Forrester George Colony
Forrester CEO George Colony is well aware of that savvy analysts can build their personal brands via their positions as Forrester analysts amplified by social media (see the post on “Altimeter Envy”). As a consequence, a Forrester policy that tries to restrict analysts’ personally-branded research blogs works to reduce the possibility that the analysts will build a valuable personal brand leading to their departure. In addition, forcing analysts to only blog on Forrester-branded blogs concentrates intellectual property onto Forrester properties increasing the value of the Forrester brand.
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